Amazon Product Listing Best Practices



If you sell on Amazon, you will almost probably need to create an optimized Amazon product listing at some point. This might be for a private label item, a new retail arbitrage item, or a unique package.

Amazon prioritizes product suggestions using a hidden algorithm. It is determined by seller conversion metrics such as price, performance, customer happiness, and sales history.

Amazon must fascinate clients by rapidly and precisely pairing them with the proper products, which is an unavoidable truth. You lower the discoverability of your Amazon product listings by not optimizing them.

Having thorough and persuasive product listings may help you increase sales and product ranking. There can be many issues that can create a bad impact on the visitor. Keyword-stuffed names, unclear images, and poor product descriptions are examples of common product listing problems.

Many people find optimization difficult; whether they are experienced sellers or not, the majority indicated it is difficult to make an optimized listing. As a result, in order to assist sellers in creating the best possible listing, we have got some of the best tips for you.

Related: 9 Proven Tips to Increase Sales on Amazon in 2023

Amazon’s product catalog is separated into eight distinct sections:

  • Name of product

  • Product photos

  • Product highlights

  • Product information

  • Keywords

  • Fields for search phrases

  • Reviews of product

  • Ranking of product

Each component should guide the buyer through a process that assists them in determining whether or not to purchase your product. Your listing should be easy to find and, ideally, unique.

Name of Product

Amazon allows a product title length of 250 characters generally. The title should contain sufficient information to allow the buyer to decide whether or not to proceed.

Include the most critical details you would want to see if you were looking for your product. Consider the brand, model, size, quantity, colors, and so on.

Product Photos

Buyers who are ignorant of the exact magnitude of what they are purchasing may provide unfavorable feedback if your images do not convey the size and scale of the goods you are selling.

You can upload up to nine product photographs to Amazon, including a lead image. Include as many high-quality photographs as you can with a width of 1,000 pixels and a height of 500 pixels.

Product Highlights

You get 1,000 characters on Amazon to describe the main features of your product. By detailing its applications and benefits, you can persuade potential purchasers that your product is superior to the competition’s. Put yourself in the customer’s shoes and help them visualize the experience of using your product and the benefits it brings.

How do you help customers experience your product? By supporting clients in visualizing themselves using your products. This could involve demonstrating how your product solves their problems through real-world examples or
lifestyle applications.

Information of Product

The product description is your opportunity to demonstrate why your product is superior to competitors. You have 2,000 characters to describe your product and what it does for potential buyers on Amazon. Attempt to use as many of the 2,000 characters as possible to elaborate on any of the features stated in the previous section, as is typical.

Use short sentences to make it easier for potential buyers to read, and emphasize any vital information strongly. You may also insert any relevant product or company information here. You don’t want to mislead the consumer or set unrealistic expectations, so don’t go crazy here.


Merchants should be aware of the keywords they are targeting and ranking for in order to optimize their product listings. The misuse of keywords in a product listing is a common Amazon seller blunder.

Only keywords that are relevant should be used. Keywords can be included in the title and/or features of your product. Keywords should appear in pertinent areas of your Amazon product listing, such as the title and product features.

Fields for Search Phrases

Once you have settled on your main keywords, include them in your title and bullet points. Whatever is left will be added to the backend Search Terms fields. Keywords in the normal Search Terms box can only be 250 bytes long. These should be different terms that do not appear elsewhere in your content.

A byte equals one character for letters and integers; a byte equals two characters for symbols and special characters. If the length of your Search Terms field exceeds 250 bytes, all terms in that field will be ignored.

Reviews of Product

Product reviews are incredibly important on Amazon. They act as social proof that your product is excellent. However, getting product reviews can be challenging, especially for new sellers/products.

Using automatic feedback systems can make it easy to request product reviews. By using templates that have been demonstrated to improve customer engagement, you can get ahead of your competitors.

Ranking of Product

The most effective strategy to get 4 or 5-star ratings is to give a high-quality product that meets your specifications. Make certain that any negative or neutral reviews adhere to Amazon’s criteria. Reviews assist visitors assess the quality of your services and the general business-standard.

Make certain that this area fully satisfies the customer. Also, make sure to select the most exact and well-defined product categories at all times. Use caution while using predefined fields.

Customers who conduct product searches are routed to specific product categories. If you are mistakenly classified, you will not be considered.

Make sure to not create distinct product pages for items that come in multiple sizes and colors. Reduce the number of search results and make it easier for customers to find things. To avoid confusion and duplicate content issues, Amazon indexes the text describing every product in their catalog.

Thus, on Amazon, all of the elements on the product listing page work together. If any of these is missing, your product listing will appear incomplete, affecting your sales.

Sales losses not only hurt your bottom line, but they also harm your Amazon ranking. Well-optimized products sell more, and Amazon rewards high-converting merchants with higher ranks.

Related:  The 8 Best FBA Tools for Amazon Sellers in 2023

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